While you technically can share any old video link on social media, you’re more likely to be effective, or even go viral, if you create and optimize videos based on what works best on each specific network.
One big difference on social media is that videos are generally discovered, rather than sought out. People will search for a video on YouTube or Google, to learn how to do something, for instance, but on Facebook, Twitter, and Instagram, they’re more likely to find a video when scrolling through their feed. Whether they watch it depends largely on how eye-catching and engaging it is.
There are some PROVEN tactics that can help to cut through the noise and improve the odds of people seeing and watching your content. Below, we’re taking a look at the 11 types of videos that work best on social media, plus some best practices to keep in mind.
Informative interviews or Q&As are a great way to engage your audience and answer their burning questions. Sit down with a leader, customer, or team member for an on-screen chat. You can prepare questions in advance, interview-style, or gather questions from your fans.
A Q&A format also works well for solo videos where you speak directly to your followers and answer questions they’ve submitted. You can record beforehand or try going live.
People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.
Office tours, going backstage at an event you’re involved in, or showing new products are perfect topics for behind-the-scenes videos.
3. Feature/Product Video
According to one study, 78% of people said that their buying decisions have been influenced by brands’ social media posts. Video is a great way to highlight a product or demonstrate a specific feature. An informal social media post can seem more authentic than an ad, and encourage people to click “buy.”
4. Live Videos
Most platforms now offer live streaming features and audiences love it! Live streams are a fantastic way to make your brand seem more transparent while boosting engagement and making a connection with your fans.
5. Promos and Deals
Everyone loves to save money! Offer your social media followers an exclusive deal and grab their attention with an eye-catching video promoting a sale or current promo.
6. User-Generated Content
We get it — creating content is time-consuming. Let your loyal fans/customers do some of the legwork by sharing some of their own content. You can hold a contest to gather user-generated content, reach out to influencers, or look out for videos your fans have posted organically.
Shining the spotlight on your fans/customers by reposting or retweeting them (make sure you tag the creators!) will encourage even more users to share too. It is a win-win for all!
7. Giveaways and Contests
Everyone loves free stuff! Contests are a proven way to boost engagement and there are lots of ways to use videos to extend your reach even further.
You can (and should) create videos promoting your contests. Make a video to announce the winners or host a live stream giveaway and pick winners on air from viewers who post or engage with your video.
Announcing some big news like an expansion or a new product line? Social media is the place to announce it and a fun video is the perfect way to build excitement!
Offer viewers an at home exclusive look at your event by showing the people who were unable to attend your event what they missed and provide the attendees memories to keep forever and a video to share with their friends and family which in turn is free publicity for your business!
10. Breaking News/Trending
More than two thirds of adults get at least some of their news from social media these days! While it’s essential to be careful and avoid being seen as “newsjacking” (especially with tragic events), breaking news and trending topics are a great opportunity to jump into the conversation.
Whether it’s your company’s own breaking news or a reaction to a significant event or cultural moment, a video is the perfect way to share your take.
Check out some of our Videos Below
New Restaurant Promo
Rental Property Advertisement
Whatever your Video needs are, SA Mira Me will help you create a professional, eye catching video! Contact us today to get started!